Fashion for Change

Fashion for Change

Celebrating 10 years of fashion and community

The Concept

With FC approaching its 10th year anniversary, I was tasked with producing the annual charity show campaigns. This year, each clothing designer created a collection based on what their legacy meant to them. Our first feature focused on designer Riya Raj Gogoi's all-female collection, titled "Be the Change."

Creative Direction

Motion Design

Video Production

The Result

Our goal was to create content that was both beautiful and versatile – something that could be used across all social media and in our annual showbooks. The result? An editorial shoot that produced countless campaign photos and a documentary-style promo that was played prior to the annual catwalk. Taking hints from the collection itself, we created a dreamy set that highlighted the model's beauty and tulle fabric. 

Starring

Arianne Palmares, Riya Raj Gogoi

Videography

Jessie Huang, Kelsey Ng, Olive Charest

Creative Director

Jessie Huang

Director of Photography

Amirali Sharifzad

HMUA

Christina Kwong

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Creative Direction + Design
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