With FC approaching its 10th year anniversary, I was tasked with producing the annual charity show campaigns. This year, each clothing designer created a collection based on what their legacy meant to them. Our first feature focused on designer Riya Raj Gogoi's all-female collection, titled "Be the Change."
Our goal was to create content that was both beautiful and versatile – something that could be used across all social media and in our annual showbooks. The result? An editorial shoot that produced countless campaign photos and a documentary-style promo that was played prior to the annual catwalk. Taking hints from the collection itself, we created a dreamy set that highlighted the model's beauty and tulle fabric.